Thursday, 15 September 2011

MEN Arena have chosen to continue is set to be renamed

The world famous Manchester Evening News Arena did not share the newspaper publishers have chosen to continue is set to be renamed.

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Trinity Mirror, which bought the daily title from Guardian Media Group last year, venue naming rights to decide not to have to maintain which have been held by MEN Media for the past 13 years.

Securities, the owner of the venue and the operation is managed by SMG Europe.

Trinity move to the right of the name is expected to trigger an auction with many leading brands of consumer interest in the possibility of stepping in.

A Trinity Mirror spokesman said: “MEN Media has enjoyed a 13-year relationship with the Manchester Evening News Arena. Its partnership with SMG Europe has transformed the building into the most popular entertainment venue in the world.

“This hugely successful relationship has seen the arena nominated an unrivalled 10 consecutive times for the Pollstar “International Venue of the Year” award, winning it in 2002 and gaining official recognition in 2007 as the world’s most popular entertainment venue.

“The partnership is now set to evolve with MEN Media stepping down from the naming of the venue at the end of this year.

“MEN Media will continue to work with SMG Europe to continue to attract the biggest entertainment stars in the world to Manchester.”

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